From Industry Challenge to Iconic Paris 10K
The 10km des Étoiles is far more than just a race through a city; it is a human adventure that captures the very soul of the French capital. While it has grown into a premier event for the general public, its heart remains tied to its unique origin story. Founded in 2017, the race was originally conceived as a dedicated challenge for the professionals of the hotel, restaurant, and tourism industries - the "stars" of service who spend their lives on their feet making Paris a world-class destination. Today, as 361° Europe returns as an official sponsor, the event has opened its arms to runners from all walks of life, inviting everyone to experience that same high-level hospitality and community spirit on the starting line.
Running Through the Heart of Paris
The journey begins at the historic Place du Palais Royal, where the energy of thousands of runners creates an electric atmosphere beneath the shadow of the Louvre. From the first kilometer, participants are treated to a visual masterpiece of French history and architecture. As you navigate the flat and fast course, the route opens up to the majestic banks of the Seine, offering unobstructed views that few tourists ever get to see without the crowds. Racing through the 1er Arrondissement means following the footsteps of history, passing by the Tuileries Garden and catching the morning light reflecting off the glass pyramid of the Louvre.
The Eiffel Tower Moment: Where the Stars Align
The highlight for many is the breathtaking stretch that brings the Eiffel Tower into view, standing tall as a silent cheerleader for the passing pack. This is where the race truly earns its name, as the "Stars" of the track merge with the iconic skyline of the City of Light. The atmosphere is sophisticated yet inclusive, maintaining the high standards of its hospitality roots through a premium race experience. It is a rare opportunity to have the grand boulevards to yourself, turning a standard 10k run into a cinematic experience where every turn reveals a new Parisian landmark.
Go One Degree Beyond in the City of Light
To conquer the hard Parisian pavement and the occasional historic cobblestones, having the right gear is essential. Our new SS26 collection introduces the latest evolution of our high-performance running range, featuring the Meraki 7 and Phoenix 2. These models are specifically designed to provide the responsiveness and cushioning needed to keep you moving comfortably from the Palais Royal to the finish line.
Whether you are a professional from the hospitality industry carrying on the tradition or a local runner looking for a new personal best, the 10km des Étoiles is your chance to go One Degree Beyond in the most beautiful city in the world.
Note for Runners: While the event is currently sold out for individual registrations, you can still join the adventure! Spots are still available for group runs, allowing you to experience the magic of Paris alongside your team or colleagues. For more information on securing a group spot, visit the official website at 10kmdesetoiles.com.
We look forward to seeing you shine in Paris this March.
