#DOMORE is a motivation, not an inspiration. The ''Do more'' philosophy is about giving people the energy and the example to go ''beyond expectations''. Nothing is more motivating than staring at ourselves in the mirror and say, ''I can do more''. It's in the evolution of the human being to try to always be better and our project is about giving examples of ordinary people who, thinking outside the box, became extraordinary.
When I first started running, I couldn't find anything that talked about running the way I wanted to. That's why I decided with a friend to start a website where to share tips, reviews and experiences around this amazing world. It wasn't easy, I confess, because it's a job that takes up your entire day and energy. But one of the great things about running is that it teaches you how to handle tough times. You lock yourself in your ''mental cave'' and face the fatigue.
It's not easy when, every morning, I wake up thinking about what to do more of, how Runlovers can help more, how we can create interesting content, new topics to cover, aspects of life where running can help us become better people and improve the world around us. It became a natural thing over time because that's what the authenticity of the project is about: putting ourselves into what we do. And being authentic is the only way to be trustworthy. This "holistic" approach comes from all the interests we share as a team: music (listened to and played, with my guitars always ready hanging on the wall), books, movies, TV shows. And, last but not least, the love for the environment, Nature and the air we breathe. All these things become running seen through the eyes of Runlovers.