We formed our company in 2016 with the initial goal of creating an entry into the world of running shoes. Even though the world doesn’t need another running shoe brand, we felt we could build ourselves a niche with an honest story and a great product. And we believe the right place to get a great pair of running shoes is your local specialist running store. That’s where you can find our products. We are a team of industry experts and we’ve built 361° as a brand and company that is close to the running community. We serve runners with specific running experiences – our shoes.
Our European headquarters are located in the Amsterdam area and we are a diverse team of people. With various cultural backgrounds nationalities, we are all experts in our fields. Carol Kang is our finance expert from Taipei, Friederike Winkelmann runs operations with German precision. Ebony Nieuwenhuijse, who is Dutch, and Anna Taborda from Brazil bring brand and marketing to life. Ron van der Linde built the foundation for our sales and distribution strategy, which has allowed us to quickly get our products sold in more than 500 stores across the region and beyond. Last but not least, the company is managed by Jurian Elstgeest, a veteran in the sporting goods industry. He brings with him 20 years of retail and buying experience and has worked with brands Nike, and ASICS in senior management roles. But above all he is a runner, a triathlete, an endurance sport junkie for life. He runs in his own running shoes from prototype to final product. His vision is that every shoe that 361° builds must deliver a specific running experience.
Like us, our ambassadors are also a diverse group of people who inspire, each in their own sphere and performance level, with a common goal to inspire you to do more than you think you can. They are real people, living real lives. They aren’t judged by the number of likes or followers. We recruit them based on how much they fit our goal to go #BEYONDEXPECTATIONS, from Olympic athletes to people who are turning around unhealthy lifestyles to become multisport athletes and streak runners who bring awareness of mental illness and open up conversations about it. We don’t ask them to always post the pretty pictures. We ask them to inspire and motivate others to do more than they think they can. We support local retailers building business and running communities and local events bringing people together. We are also an official partner of Hamburg Marathon.